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Research papers

An ocean of brands

As markets evolve it is becoming more difficult for brands to differentiate. They are competing in the same ocean, with sharks and species as dangerous and aggressive as they are. Brands with a strong emotional link will be at the top of its...

Catalogue: Latin America 2008
Authors: Laura Ruvalcaba, Deborah Elkes
May 13, 2008
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Citation

Ruvalcaba and Elkes (2008a, May 13). An ocean of brands. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/an-ocean-of-brands